KidZ Bite Back

                                                            KidS don't get it, but KidZ do.

                                                            KidS don't get it, but KidZ do.

This generation of youth are ‘biting back’ against Big Fat Industries and Couch Potato Companies. These KidZ lead a campaign to expose how Big Fat Industries and Couch Potato Companies take advantage of youth by promoting over-consumption of unhealthy foods and drinks, as well as encouraging over-use of TV watching and video gaming. They are spreading the word to their peers, families, neighbors, and even elected officials! Click here to visit the Kidz Bite Back website to get involved.


Move to Improve

Move to Improve was collaborative effort between KEYS 4 Healthy Kids and WVU Extension to pass a new bill in 2014. This bill provided for the integration of 30 minutes or more of physical activity during the school day. This bill passed in the Senate but died in the House. However, we did get the support we needed from the Board of Education. They changed the policy to incorporate physical activity into the school day in West Virginia. Nonetheless, we achieved our goal to keep kids active!



Nutrition and Physical Activity Self-Assessment for Child Care Centers (NAP SACC) is a tool to improve nutrition and physical activity standards in child care settings. KEYS 4 Healthy Kids has partnered with 18 child care centers that completed NAP SACC before participating in workshops and implementing policy and environment changes.The workshop topics include an overview of nutrition and physical activity policies, menu planning with registered dieticians, physical activity improvement opportunities, incorporating families into nutrition and physical activity goals, worksite wellness, and goal setting to measure progress.